Contextual advertising is a quick way to get into the top search results of Google and Yandex search engines for targeted queries. Unlike SEO promotion, it brings a lightning effect. You can only get contextual advertising that will effectively attract target customers and bring in the desired revenue if you set it up and manage it with specialists who are perfectly familiar with the language and technical nuances.
Founder of ICON, Marketer
Where is it placed?
Contextual advertising – a kind of online ads that are shown together with search results of Google and Yandex according to the requests of users. Ad blocks are placed above and below the output – the first 3-4 lines at the top and 3-5 lines at the bottom.
Start Your Project
Attention to people. Attention of people.
Contextual advertising helps to get really interested visitors through text ads placed in the most popular search engines, such as: Google, Yandex, Rambler. Thus, you can increase the traffic of targeted site visitors and significantly increase sales by 15-40%.
The peculiarity of contextual advertising is that payment is charged only for those visitors who follow this link to your site, from there the name (Pay Per Click - PPC)
Why should you order contextual advertising?
Contextual advertising helps to get really interested visitors with the help of text ads placed in the most popular search engines, such as: Google, Yandex. Thus, you can increase the traffic of targeted visitors to the site and significantly increase sales (by 15-40%).
ICON was officially launched in 2020 and still gaining their portfolio. Join our portfolio list today!
Stages of work
In order to assess the prospects of an advertising campaign, you first need to analyze the business. We take into account the specifics, consumer profile, and impact mechanics. It is also important to check the landing page, since the problem of lack of sales may be a non-performing site.If this is not fixed, then no advertising of the site in Google or Yandex will help.
We collect semantics — commercial queries that will lead potential buyers to your site. The correct keyword list will ensure that people are interested, so contextual advertising aimed at the United States will not appear in Canada or any other region or country if it is not necessary. What is important is that this will save you money if you pay for the show / clicks.
Setting up targeting
After the first two stages, it's time for the most important thing - targeting . The cost of advertising on the Internet also depends on how detailed you describe the portrait of a potential customer: geography, age, interests, etc.
Setting up contextual advertising for Google Adwords and Yandex Direct are impossible without the effective distribution of the allocated funds. Selecting sites and taking demand into account, we make the most efficient timeline, considering the seasonality of products and other conditions that are important for your business.
When the ad campaign is set up, we prepare detailed reports on the work that has been done, in which we describe all the details. We coordinate all the nuances with the customer. Then we move on to the next stage – management and optimization.
Maintenance and audit
Any work needs to be evaluated, because working with statistics helps to find weak spots and look for ways to improve. For this purpose, we regularly monitor the effectiveness of advertising companies, so that the client knows about their position in the market.
WHAT YOU WILLGET
Search and contextual ads are a universal format for active sales that is suitable for advertising all products and services.
Thosewho trusted us
We are proud to work with leaders in their industries and are thrilled to be their digital partner!
We will find what is right for you.
OUR OTHER SERVICES
After creating the site, the logical continuation will be Promotion